This project explores a nostalgic and subversive visual direction for a Halloween merchandise campaign. Drawing inspiration from vintage VHS tape aesthetics, this concept reimagines archival textures, worn packaging, and distorted analog graphics to create a gritty, lo-fi visual language.

Existing Halloween merchandise designs were revisited and re-contextualised with tape noise, tracking glitches, and retro horror typography to evoke classic cult films.

The goal was to bridge the past and present by integrating legacy artwork into a refreshed campaign identity that feels both familiar and newly unsettling.